SUPIMA®’s 9th Annual Design Competition Winner 2016
SUPIMA is America's luxury cotton and known as the world's finest cotton. Founded in 1954, the SUPIMA brand designates an elite variety of Pima cotton grown only in California and the southwestern U.S. is prized the world over by designers and retailers who value its luster, strength, and superior softness. The annual SUPIMA Design Competition was created to give runway exposure to emerging talent and was modeled after the legendary 1954 wool Secretariat Competition that launched the careers of the then-teenaged Yves St.Laurent and Karl Lagerfeld. Seven of America's top design schools (AAU, FIDM, FIT, KENT STATE UNIVERSITY, PRATT BF+DA, RISD, SCAD) are asked to select one finalist from among their graduating seniors. Each finalist is asked to create a capsule collection of women's eveningwear garments from premium SUPIMA denims, knit, corduroys, twill, and shirting. A prestigous panel of judges decide the winner at a full-fledged fashion show held during NYFW at Pier 59 Studios. The winner is announced at the completion of the show and receives a $10,000 cash award.
CONCEPT & DESIGN
Jeffrey continued to explore more colors of the Tibetan culture. His fascination with flowers bloomed the idea to develop a new and fresher collection titled "Tibetan Garden", Spring/Summer 2017.
Through extensive research of indigenous textiles of the region, traditional flowers and ceremonial flower rituals, comes the development of a lush evening collection. The floral theme played into a passionate color palette with accents of different shades of pink and yellow combine to compose a captivating vision of wearable elegance.
PATTERNS and EMBELLISHMENTS
Taylor collaborated with an artist named Jennifer Dranttel. The two worked together tremendously developing textile for the collection. All fabric was natural-dyed with mater and tea. Hand-drawn prints, and silkscreen printing with puffing powdering mixed in 4 to 15 colors gradients in all the textiles.
The months leading up to NYFW Jeffrey had a timeline to drape 5 looks while checking in with his mentor for the competition Bibu Mohapatra. Each look had to be completely finished in muslin for the first critique held in New York for model fittings. Each finalist had to present each look in front of Bibu Mohapatra and Buxton Midyette (VP of Marketing, SUPIMA). After the critique all changes had to made if needed before the runway show at NYFW.
FROM PAPER TO FORM...
Final muslin for all 5 looks
Jeffrey also collaborated with Liz Nagel, Naomi Crumpley, and Katherine Boarman.
Finally touches before New York Fashion week…..
Jeffrey Taylor Spring/Summer 2017 Collection debuting in New York Fashion Week
After a fierce yet tough competition, Jeffrey was awarded Supima’s 9th Annual Design Competition Winner 2016